• Media type: Book
  • Title: Ratings analysis : the theory and practice of audience research
  • Contributor: Webster, James G. [Author]; Phalen, Patricia F. [Author]; Lichty, Lawrence W. [Author]
  • imprint: New York [u.a.]: Routledge, 2009
  • Published in: LEA's communication series
  • Issue: 3. ed., repr.
  • Extent: XVIII, 317 S.; Ill., graph. Darst
  • Language: English
  • ISBN: 0805854096; 080585410X
  • RVK notation: AP 37720 : Publikumsanalyse
  • Origination:
  • Footnote: Includes bibliographical references and index

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  • Shelf-mark: 2012 8 022235
  • Item ID: 11655705N