• Media type: Book
  • Title: Research on international service marketing : a state of the art
  • Contributor: Pauwels, Pieter [Editor]; Ruyter, Ko de [Other]
  • Published: Amsterdam; Oxford [u.a.]: Elsevier Jai, 2005
  • Published in: Advances in international marketing ; 15
  • Extent: IX, 197 S.; graph. Darst
  • Language: English
  • ISBN: 0762311851
  • RVK notation: QP 680 : Internationales Marketing
  • Keywords: Exportmarketing
  • Origination:
  • Footnote: Includes bibliographical references
    Enth. 8 Beitr

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  • Status: Loanable