Media type: Book Title: Sustainability marketing : a global perspective Contributor: Belz, Frank [Author]; Peattie, Kenneth J. [Author] imprint: Hoboken, NJ: Wiley, 2009 Issue: 1. publ. Extent: XIV, 292 S.; graph. Darst Language: English ISBN: 9780470519226 RVK notation: QP 600 : Allgemeines QT 000 : Allgemeines Keywords: Marketing ; Sustainability Origination: Footnote: Includes bibliographical references and index Description: Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing
Departmental Library DrePunct – open access area Shelf-mark: QP 600 B454 S9 Item ID: 32538466 Status: Loanable