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Bayraktar, Ahmet [Editor]; Uslay, Can [Editor]

Strategic place branding methodologies and theory for tourist attraction

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  • Media type: Book
  • Title: Strategic place branding methodologies and theory for tourist attraction
  • Contributor: Bayraktar, Ahmet [HerausgeberIn]; Uslay, Can [HerausgeberIn]
  • imprint: Hershey, PA: IGI Global, [2017]
  • Published in: Premier reference source
  • Extent: 393 Seiten; illustrationen; 23 cm
  • Language: English
  • ISBN: 9781522505792
  • RVK notation: QQ 960 : Tourismusmarketing
  • Keywords: Tourism Marketing ; Branding (Marketing) ; Place marketing
  • Origination:
  • Footnote: Includes bibliographical references and index

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Departmental Library DrePunct – open access area

  • Status: Loanable