• Media type: Book
  • Title: International marketing
  • Contributor: Cateora, Philip R. [Author]
  • imprint: Chicago [u.a.]: Irwin, 1997
  • Published in: The Irwin series in marketing
    McGraw-Hill International editions
    McGraw-Hill marketing series
  • Issue: 9. ed.
  • Extent: XXIII, 772 S.; Ill., graph. Darst., Kt
  • Language: English
  • ISBN: 0256139504; 0071152091; 0256206821
  • RVK notation: QP 680 : Internationales Marketing
  • Keywords: Internationales Marketing
  • Origination:
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  • Status: Loanable
  • Status: Loanable