Media type: Book Title: Balanced brand : how to balance the stakeholder forces that can make or break your business Contains: Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance Contributor: Foley, John [Author]; Kendrick, Julie [Other] Published: San Francisco, Calif.: Jossey-Bass, 2006 Issue: 1. ed. Extent: XV, 187 S.; Ill; 24cm Language: English ISBN: 0787983098; 9780787983093 RVK notation: QP 624 : Produkt- und Sortimentsgestaltung Keywords: Produktmanagement > Markenpolitik > Stakeholder > Beziehungsmanagement Origination: Footnote: Includes bibliographical references (p. 163-166) and index
Departmental Library DrePunct – open access area Shelf-mark: QP 624 F663 Item ID: 31499154 Status: Loanable