• Media type: Book
  • Title: Authentic TM : the politics and ambivalence in a brand culture
  • Contains: Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
  • Contributor: Banet-Weiser, Sarah [VerfasserIn]
  • imprint: New York; London: New York University Press, [2012]
  • Published in: Critical cultural communication
  • Extent: XIII, 266 Seiten; Illustrationen; 24 cm
  • Language: English
  • ISBN: 9780814787137; 9780814787144; 9780814787151; 9780814739372
  • RVK notation: MS 5450 : (Psychologie des) Wirtschaftsverhaltens
  • Keywords: Markenname > Markenartikel > Werbung
  • Origination:
  • Footnote: Formerly CIP Uk. - Includes bibliographical references and index
    Im Titel ist „TM" hochgestellt

copies

(0)
  • Status: Loanable