Management, marketing and promotion of library services based on statistics, analyses and evaluation

Media type: E-Book; Conference Proceedings

Title: Management, marketing and promotion of library services based on statistics, analyses and evaluation

Contains: Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture / J. Eric DaviesStatistics and Strategy: Statistics and Performance Measurements as a Social Process / Ulla WimmerComparing libraries : from official statistics to effective strategies / Tord HøivikCyberspace and market place: library messages beyond the border / Myoung C.Wilson and Farideh TehraniQuality Standards / Louise Guillemette-Labory and Pierre MeunierUsing Customer Data for Improved Strategic Marketing Planning and Decisionmaking / Christie KoontzLibrary Statistics without Fear / Ellen Maleszewski and Michael Bailow HuangStatistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) / Ignazio Latorre Zacarés and Milagros Ortells MontónDevelopment of Estonian public libraries during the last decade. (1994-2004) / Margit JõgiAudit for libraries... which one? / Marielle de MiribelCoordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century / Natalia GendinaLa bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes / Liman LatifaEvaluation of libraries : Experiences from applying a method for non-market valuation developed in economics / Svanhild AabøCustomers Value Research / Sue McKnightManagement and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art / Elena Roseras CarcedoMarketing to Diverse Populations / Kathleen ImhoffGetting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users / Diane GranfieldMarketing library services. A case study at University of Illinois at Urbana - Champaign USA / Yoo-Seong SongThe library as a part of cultural behavior: Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries / Bart VercruyssenEvaluating library services - best practice initiatives in Australian university libraries / Helen KingThe public library's attractiveness: A quantitative study / Claude PoissenotThe use of Electronic Information Services and information literacy: a Glasgow Caledonian University study / John CrawfordStatistical indicators on reading and literacy for the "Information Society" versus the ITU's "technisist" indices / Ksibi AhmedParameters and indicators for providers of electronic publications evaluation / Maria Luisa Alvite Diez and Blanca Rodriguez BravoPromoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future / Antonia Arahova and Sarantos KapidakisA new model for public library and information services evaluation: and integrated approach - SIADAP+B / Leonor Gaspar Pinto and Paula OchôaDeveloping a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology / Gillian Hallam and Helen PartridgeMeasuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library / Gildas IllienLibraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network / Debra Rosenfeldt.
Frontmatter; Contents; Preface; Program; Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture; Statistics and Strategy: Statistics and Performance Measurement as a Social Process; Comparing libraries: from official statistics to effective strategies; Cyberspace and market place: library messages beyond the border; Quality Standards: Public libraries on the island of Montreal; "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking"; Library statistics without Fear
Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain)Development of Estonian public libraries during the last decade. (1994-2004); Audit for libraries… which one?; Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century; La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes
Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economicsCustomers Value Research; Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art; Marketing to Diverse Populations; Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users.; Marketing library services. A case study at University of Illinois at Urbana - Champaign USA
The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders librariesEvaluating library services - best practice initiatives in Australian university libraries; The public library's attractiveness : A quantitative study; The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study; Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices; Parameters and indicators for providers of electronic publications evaluation
Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries FutureA new model for public library and information services evaluation: an integrated approach - SIADAP+B; Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of; Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library
Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network

Contributor: Flaten, Trine Kolderup [Hrsg.]

Corporation: International Federation of Library Associations and Institutions, Section on Management and Marketing

Event: World Library and Information Congress

imprint: München: Saur, 2006
Berlin: De Gruyter

Extent: Online-Ressource

Language: English

DOI: 10.1515/9783598440229

ISBN: 9783598440229; 9781283403436; 9783598218484

Identifier:

RVK notation: AN 70000 : Allgemeines
AN 70400 : Bibliotheksanalyse, -statistik

Keywords: Bibliothek > Strategisches Management > Datenanalyse
Bibliothek > Marketing
Bibliotheksverwaltung > Dienstleistung > Marketing

Place of reproduction: Berlin: De Gruyter

Origination:

Footnote: Description based upon print version of record

Description: Die schnellen Entwicklungen bei Informationstechnologien und Medien führen bei Lesern und Nutzern zu immer vielfältigeren Strategien der Informationsgewinnung. Die Pflicht, dieses Phänomen zu bewältigen und die Situation zu meistern, stellt eine der größten Herausforderungen dar, denen Bibliotheken derzeit gegenüberstehen. Um das Vertrauen in die Möglichkeiten von Managementwerkzeugen und strategischer Planung zu stärken, wurde im August 2005 eine 2-tägige Tagung unter Federführung der IFLA-Sektion für Management und Marketing in Bergen, Norwegen abgehalten. Leiter verschiedener Bibliothekstypen, Forscher und Lehrende aus fünf Kontinenten teilten ihre Erfahrungen mit Forschungsmethoden, Datensammlung, Auswertung, Leistungsmessung sowie Strategien und Maßnahmen für optimale Verfahren. Dieses Buch enthält ihre Vorträge in Form vollständiger Artikel.

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Review text: "For those of us who were unable to attend, this publication not only provides a valuable record, but also a useful and relevand set of papers around the conference theme."Cathie Jilovsky in: Library Management 6+7/2007

Access State: Open Access

Rights information: Attribution - Non Commercial - No Derivs (CC BY-NC-ND)

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