Media type: E-Book; Conference Proceedings Title: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 Contributor: Knoeferle, Klemens [HerausgeberIn] imprint: Oslo: BI Norwegian Business School, [2016] Extent: 1 Online-Ressource (266 Seiten); Illustrationen Language: English ISBN: 9788282472852 Keywords: Konferenzschrift Origination: Footnote: Access State: Open Access