You can manage bookmarks using lists, please log in to your user account for this.
Media type:
E-Book
Title:
Advertising and design
:
interdisciplinary perspectives on a cultural field
Contains:
Cover Advertising and Design; Content; Your Ad Here Advertising & Design: Preface; Multisensory Advertising & Design; The Sound of Image. Aspects of Sound Design within the Digital Mediamorphosis; Semiotics of Advertising and the Discourse of Consumption; Multiple Mona Lisa. Art as a tool of advertising; Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities; Advertising. Creating People and Worlds; Wine Advertising and Biography. An Essay on Advertisement Analysis in Cultural Anthropology; Under the spell of the lottery - warning included
»Raise the flag and make propaganda.« On the semiotics of National Socialist wooingPop & Ads. The Sound of Mass Media; »The Voice« of the music industry. New advertising options in music talent shows; Capitalism Propaganda. Adorno's Kulturindustrie and Freedom of Creativity; ›...things that people don't need to have but that - for some reason - would be a good idea to give them.‹. Discussions on drawing the line between art and advertising; Authors
Footnote:
Description based upon print version of record
Description:
The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.