Media type: E-Book Title: Mail stream as a platform : patterns of recipients' reactions to advertisement Contributor: Geissmann, Thomas [VerfasserIn]; Jaag, Christian [VerfasserIn] imprint: Zürich: Swiss Economics SE AG, April 11, 2018 Published in: Swiss Economics working paper ; 62 Issue: This draft version: April 11, 2018 Extent: 1 Online-Ressource (circa 24 Seiten); Illustrationen Language: English Keywords: Mailmix ; advertisement ; recipient reaction ; Graue Literatur Origination: Footnote: Access State: Open Access