Media type: E-Book Title: Operations strategy at the base of the pyramid : consumer education and reverse logistics in a durable goods supply chain Contributor: Calmon, Andre P. [Author]; Rajasingh, Diana J. [Author]; Romero, Gonzalo [Author]; Stenson, Jackie [Author] Published: [Fontainebleau]: INSEAD, 2018 Published in: INSEAD: Faculty & research ; 2018,4 Issue: Revised version of 2017/15/TOM Extent: 1 Online-Ressource (circa 45 Seiten) Language: English Keywords: Graue Literatur Origination: Footnote: Access State: Open Access