Media type: E-Book; Thesis Title: The implications of advertising personalization for firms, consumers, and ad platforms Contributor: Frick, Thomas Walter [Author] Published: Rotterdam: Erasmus Institute of Management (ERIM), [2018] Published in: Erasmus Research Institute of Management: ERIM Ph. D. series research in management ; 452 Extent: 1 Online-Ressource (circa 198 Seiten); Illustrationen Language: English; Dutch ISBN: 9789058925220 Identifier: Keywords: Advertising Personalization ; Advertising Effectiveness ; Digital Advertising ; Privacy Concerns ; Social Targeting ; Informational Social Influence ; Social Advertising ; Eye Tracking ; Consumer Attention ; Programmatic Advertising ; Ad Auctions ; Incentive Misalignment ; Graue Literatur ; Hochschulschrift Origination: University thesis: Dissertation, Erasmus University Rotterdam, 2018 Footnote: Access State: Open Access