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Solomon, Michael R [Author]

Let their mouseclicks do the walking

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  • Media type: E-Book
  • Title: Let their mouseclicks do the walking : how consumers use the internet to shop
  • Contributor: Solomon, Michael R [VerfasserIn]
  • imprint: Upper Saddle River, N.J.: FTPress Delivers, 2011
  • Published in: FT Press Delivers elements
  • Extent: 1 online resource ([4] p.)
  • Language: English
  • ISBN: 9780132609746; 0132609746
  • Keywords: Consumer behavior ; Consumers ; Attitudes ; Electronic books ; local
  • Origination:
  • Footnote: Cover title. - Author's name at head of title. - Excerpted from the author's "The truth about what customers want." Cf. resource description page (viewed Jan. 12, 2011)
  • Description: This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the "cybermediaries": how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently....