• Media type: E-Book
  • Title: Communities of innovation : how video game makers capture millions of dollars of innovation from user communities and you can too!
  • Contributor: Edery, David [VerfasserIn]; Mollick, Ethan [MitwirkendeR]
  • imprint: Upper Saddle River, N.J.: Pearson Education publishing as FTPress Delivers, c2010
  • Extent: 1 online resource ([8] p.)
  • Language: English
  • ISBN: 9780132143271; 0132143275
  • Keywords: Video games industry ; Customer services ; Customer relations ; Video games ; Design ; Electronic books ; local
  • Origination:
  • Footnote: Cover title. - "An e-burst of inspiration from the best books.". - Includes bibliographical references
  • Description: "This Element is an excerpt from Changing the game: how video games are transforming the future of business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Unleash user-driven innovation beyond your wildest imagination, for a fraction of the cost of creating it yourself! Game companies have spent years learning to channel user passion into mutually beneficial work. These lessons are increasingly important to every industry because games aren't the only products that attract communities of user innovators"--Resource description page.