Footnote:
restricted access online access with authorization star
In English
Mode of access: Internet via World Wide Web
Description:
Frontmatter -- Contents -- Case Studies -- Tables and Figures -- 1. An Environmental Context for Sustainable National Park Marketing -- 2. Mainstream to Alternative Tourism Marketing -- 3. Sustainable Tourism Marketing – A Wicked Policy Challenge for Park Managers -- 4. Approaches to Marketing Ephemeral Tourist Experiences -- 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation -- 6. Tragedy of the Commons or Solution for the Commons -- References -- Index
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry