Footnote:
Description based on publisher supplied metadata and other sources
Description:
This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.
Front Cover -- Green Behavior and Corporate Social Responsibility in Asia -- Copyright Page -- Contents -- List of Figures -- List of Tables -- List of Exhibits -- About the Editors -- About the Contributors -- Foreword -- Preface -- Acknowledgment -- SECTION 1: GREEN BEHAVIOR -- Chapter 1 Stakeholder Expectations Toward Green Environment: "Malaysia Go Green" through MYSaveFood Initiative -- Introduction -- Food Loss and Food Waste -- The Global Scenario -- The Malaysian Scenario -- Government Initiatives to Reduce FLW -- Malaysian Save Food (MYSaveFood) Network -- Partners of the MYSaveFood network -- The MYSaveFood Secretariat -- The MYSaveFood Active Partners -- MYSaveFood Activities -- Awareness Programs -- Print and Broadcast Media Awareness -- Social Media Awareness -- Awareness Merchandises -- Awareness at Schools: Sustainable Future through Education -- School Attack by Media Prima Sdn Bhd -- Clean Our Plate by AIESEC -- Joy Schools Program by Mondelez International -- Edible Garden Kitchen by TESCO -- Environment Week by PetroSains, Kuala Lumpur City Centre (KLCC) -- Charity-based Programs -- Time to Make Decision: Go for Green for Future Generation -- References -- Chapter 2 The British Council Lahore's Green and LEED-certified Library Building -- Designing the Library -- Nayyar Ali Dada & -- Associates -- The Client -- Doing Business Sustainably -- Policy and Regulatory Environment in Pakistan -- LEED Certification -- British Council Library Design -- The Problem -- Acknowledgment -- References -- Chapter 3 Geetanjali Woollens Pvt Ltd: In the Pursuit of Sustenance for Sustainability -- Introduction -- An Overview of Geetanjali Woollens Pvt Ltd -- The Mechanical Recycling Process at Geetanjali -- A Situation of Complexity and Dilemma -- Anomalies and Challenges in the Mechanical Recycling Business - Inception and Impressions.