Description:
In the expression ?aesthetic canon? which structures the standard of beauty, the term ?canon? refers to the idea of ± rule ?. These rules, however, inscribed nowhere, enact in a changing way the representation of the beauty in its dimensions certainly aesthetic but also cultural and social. Jeanne Damas is a so called successful ± It girl-model-businesswoman ? who embodies many modern facets of a feminine ideal. She enjoys a popularity whose global reach could never have been considered before the modern era of social networks. Besides, Jeanne Damas first built this image by posting pictures of her own life: her favorite objects, her way of dressing and putting on makeup?with clothes and cosmetics from her own brand