Media type: E-Book; Thesis Title: Emotional experience and advertising effectiveness : on the use of EEG in marketing Contributor: Eijlers, Esther [Author] Published: Rotterdam: Erasmus Institute of Management (ERIM), [2020] Published in: Erasmus Research Institute of Management: ERIM Ph. D. series research in management ; 487 Extent: 1 Online-Ressource (circa 106 Seiten) Language: English ISBN: 9789058925657 Identifier: Keywords: emotions ; advertising ; neuromarketing ; EEG ; multivariate pattern analysis ; dynamics ; customer experience ; Graue Literatur ; Hochschulschrift Origination: University thesis: Dissertation, Erasmus University Rotterdam, 2020 Footnote: Access State: Open Access