Footnote:
Statement of responsibility from cover and title page verso
Includes index
Description:
Ted Eron: the man behind the images -- The Cooper Union years -- Eron & Eron get started -- The war years -- Supermarket art ; The Eron & Eron story ; Schrafft's ; Borden, Inc. ; Redesign ; Borden Chemical Co. ; Bristol-Myers Co. ; Eron & Eron rescue a business ; Ballantine & Sons ; General Foods Corp. ; American Tobacco Company ; American Cigar Company ; Sealtest Dairy ; Ted & Abbot's European adventure -- Afterword.
What do Elmer's Glue, Krylon Spray Paint, and Reese's Peanut Butter Cups have in common? The designer Ted Eron, of course. Although he remains largely unknown in the public consciousness, Eron played an integral role in defining the aesthetics of everyday American goods and widely used household staples in 1950s and 60s. In this book, Joseph B. Eron and Elizabeth Eron Roth--Ted's children--chronicle the life and art of their father through a nostalgic tour of the iconic graphic designs that have shaped twentieth-century visual culture. From his humble beginnings painting signs in the basement of a market while attending Cooper Union to the Eron & Eron Industrial Design years before World War II and beyond, this collection pays a long overdue tribute to the man behind the iconic designs