Media type: E-Article Title: Cost of recognisability of a sponsor's brand achieved through TV broadcasts Contributor: Kucharski, Michał [Author]; Kot, Sebastian [Author] Published: 2017 Published in: Oeconomia Copernicana ; 8(2017), 3 vom: Sept., Seite 447-461 Language: English DOI: 10.24136/oc.v8i3.28 Identifier: Keywords: sport sponsorship ; brand recognisability ; effectiveness ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access