Media type: E-Article Title: Achieving marketing performance through acculturative product advantages: the case of Sarong Samarinda Contributor: Indriastuti, Herning [Author]; Jati Kasuma [Author]; Saida Zainurossalamia Z. A. [Author]; Darma, Dio Caisar [Author] Published: 2020 Published in: Asian journal of business and accounting ; 13(2020), 1 vom: Juni, Seite 241-261 Language: English DOI: 10.22452/ajba.vol13no1.9 Identifier: Keywords: Innovativeness ; Acculturative Product Advantage ; Isolating Mechanism ; Marketing Performance ; Creative Industry ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access