• Media type: E-Article
  • Title: Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
  • Contributor: Phang Ing Grace [VerfasserIn]; Goh Yee Shien [VerfasserIn]
  • imprint: 2019
  • Published in: Asian journal of business and accounting ; 12(2019), 2 vom: Dez., Seite 287-314
  • Language: English
  • DOI: 10.22452/ajba.vol12no2.10
  • ISSN: 2180-3137
  • Identifier:
  • Keywords: Aufsatz in Zeitschrift
  • Origination:
  • Footnote:
  • Access State: Open Access