Media type: E-Article Title: Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty Contributor: Mahmood, Asif [Author]; Haider, Syed Zeeshan [Author] Published: 2020 Published in: LogForum ; 16(2020), 2, Seite 287-298 Language: English DOI: 10.17270/J.LOG.2020.383 Identifier: Keywords: Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access