Media type: E-Article Title: Brand loyalty versus brand switching : revisiting the concept from young consumers' perspective Contributor: Ali, Aasir [VerfasserIn]; Muhammad, Arshad Khushi [VerfasserIn]; Rasheed, Muhammad Shahid [VerfasserIn]; Lodhi, Rab Nawaz [VerfasserIn] imprint: 2020 Published in: The Lahore journal of business ; 8(2019/2020), 2 vom: Okt./März, Seite 129-154 Language: English DOI: 10.35536/ljb.2019.v8.i2.a5 ISSN: 2791-3139 Identifier: Keywords: Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access