Media type: E-Article Title: Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making Contributor: Herzog, Walter [VerfasserIn]; Hattula, Johannes D. [VerfasserIn]; Dahl, Darren W. [VerfasserIn] imprint: 2021 Published in: Journal of marketing research ; 58(2021), 3 vom: Juni, Seite 456-475 Language: English DOI: 10.1177/0022243721998378 ISSN: 1547-7193 Identifier: Keywords: attitude certainty ; customer centricity ; customer insights ; debiasing ; false consensus effect ; managerial decision making ; new product development ; thought suppression ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access