Media type: E-Article Title: Developing a strong sustainability research program in marketing Contributor: Press, Melea [VerfasserIn] imprint: 2021 Published in: Academy of Marketing Science: AMS review ; 11(2021), 1/2 vom: Juni, Seite 96-114 Language: English DOI: 10.1007/s13162-020-00185-6 ISSN: 1869-8182 Identifier: Keywords: Consumer culture theory ; Critical marketing ; Increasing impact ; Marketing strategy ; Paradigm shift ; Research program ; Strong sustainability ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access