Media type: E-Book; Thesis Title: Essays on digital marketing strategies : an analytical investigation Contributor: Gecer, Gökhan [Author]; Kraus, Florian [Degree supervisor] Corporation: Universität Mannheim Published: Mannheim, Juni 2021 Extent: 1 Online-Ressource (v, 99 Seiten); Illustrationen, Diagramme Language: English Identifier: Keywords: customer lifetime value ; customer-base analysis ; mobile purchasing adoption ; multi-channel sales ; ad-blockers ; content production ; game theory ; competitive markets ; Graue Literatur ; Hochschulschrift ; Aufsatzsammlung Origination: University thesis: Dissertation, Universität Mannheim, 2021 Footnote: Access State: Open Access