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Amorim, Pedro [Author]; DeHoratius, Nicole [Author] ; Safari, an O’Reilly Media Company

Online Shoppers Don’t Always Care About Faster Delivery - [1st edition]

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  • Media type: E-Book
  • Title: Online Shoppers Don’t Always Care About Faster Delivery
  • Contributor: Amorim, Pedro [Author]; DeHoratius, Nicole [Author]
  • Corporation: Safari, an O’Reilly Media Company.
  • Published: [Erscheinungsort nicht ermittelbar]: MIT Sloan Management Review, 2021
  • Issue: 1st edition
  • Extent: 1 online resource (5 pages)
  • Language: English
  • Keywords: Electronic books
  • Origination:
  • Footnote: Online resource; Title from title page (viewed August 23, 2021)
    Mode of access: World Wide Web
  • Description: Online retailers may assume that customers value speed above all else when it comes to the delivery of goods ordered, but research shows that customers value other things when it comes to attended home delivery. This article explains why it’s important to analyze customer data to determine actual preferences before making costly decisions to optimize delivery networks.