Media type: E-Book Title: How do BoP firms shape markets? : market shaping in resource-constrained environments Contributor: Singh, Ramendra [Author]; Rawat, Sandeep [Author] Published: Calcutta: Indian Institute of Management Calcutta, August 2021 Published in: Indian Institute of Management Calcutta: Working paper series ; 868 Extent: 1 Online-Ressource (circa 29 Seiten); Illustrationen Language: English Keywords: Marktforschung ; Marketingmanagement ; Zielgruppe ; Unterschicht ; Indien ; base of pyramid ; base of pyramid producers (BoPP) ; market-shaping ; Graue Literatur Origination: Footnote: Access State: Open Access