Media type: E-Article Title: Product innovation accounting, customer response capability and market success : an empirical investigation in Thailand Contributor: Kanchana Sukanthasirikul [VerfasserIn]; Kornchai Phornlaphatrachakorn [VerfasserIn] imprint: 2021 Published in: Journal of Asian finance, economics and business ; 8(2021), 10, Seite 65-76 Language: English DOI: 10.13106/jafeb.2021.vol8.no10.0065 ISSN: 2288-4645 Identifier: Keywords: Product Innovation Accounting ; Customer Response Capability ; Market Success ; Management Accounting System ; Marketing Intelligence ; Technology Orientation ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access