Media type: E-Article Title: The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention Contributor: Nhu Ty Nguyen [VerfasserIn] imprint: 2021 Published in: Journal of Asian finance, economics and business ; 8(2021), 1, Seite 951-960 Language: English DOI: 10.13106/jafeb.2021.vol8.no1.951 ISSN: 2288-4645 Identifier: Keywords: Celebrity Endorsement ; Brand Perception ; Purchase Intention ; Multiple Endorsements ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access