Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 31, 2007 erstellt
Description:
This short case describes GE's change in strategy from 2000 through 2007, over the early years of CEO Jeffrey Immelt's Tenure. The case is free to adopters who do not resell it and use it in an educational setting. This short case was written for MBA and Executive MBAs but, given GE's global visibility and importance, can be used with undergraduates as well. Probably comes as no surprise that we teach the case alongside of Carpenter, M.A. amp; W.G. Sanders. 2009. Strategic Management: A Dynamic Perspective. Second Edition. NJ: Pearson/Prentice-Hall. The case will likely match up well with any good strategy material that associates leadership with strategic change, and the way capital markets interpret changes in corporate strategy. In our text, the case matches up will with Chapter 2 (vision and leadership), though it can also be pared with Chapter 7 (corporate strategy) and Chapter 12 (managing change)