Media type: E-Article Title: Attitudes of the Indian middle class : a theory of planned behavior approach Contributor: Barat, Somjit [Author] Published: 2022 Published in: Athens journal of business & economics ; 8(2022), 1 vom: Jan., Seite 21-42 Language: English DOI: 10.30958/ajbe.8-1-2 Identifier: Keywords: globalization ; consumer experience ; marketing strategy ; political marketing ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access Rights information: Attribution - Non Commercial (CC BY-NC)