Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 9, 2020 erstellt
Description:
This study was conducted to see if online purchase intention was related to customers' trust and Technology Acceptance Model (TAM). After conducting a study of 237 respondents using the Structural Equation Modeling (SEM) analysis test we found that the level of trust affects the perceived usefulness, the perceived ease of use affects the perceived usefulness, the perceived ease of use affects the level of trust, perceived usefulness affects consumers' online purchase intention, the level of trust does not affect customers' online purchase intention, and the perceived ease of use does not affect the interests consumer online shopping