• Media type: E-Book
  • Title: Group Hug : Platform Competition with User-Groups
  • Contributor: Markovich, Sarit [Author]; Yehezkel, Yaron [Other]
  • Published: [S.l.]: SSRN, [2019]
  • Published in: NET Institute Working Paper ; No. 19-04
  • Extent: 1 Online-Ressource (44 p)
  • Language: English
  • DOI: 10.2139/ssrn.3468410
  • Identifier:
  • Origination:
  • Footnote: Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 30, 2019 erstellt
  • Description: We consider platform competition in the presence of small users and a usergroup. One platform enjoys a quality advantage and the other benefits from favorable beliefs. We study whether the group mitigates the users' coordination problem i.e., joining a low-quality platform because they believe that other users would do the same. We find that when the group is sufficiently large to facilitate coordination on the high-quality platform, the group may choose to join the low-quality one. When the group joins the more efficient platform it does not necessarily increase consumer surplus. Specifically, a non-group user benefits from a group with an intermediate size, and prefers a small group over a large group. The utility of a group user is also non-monotonic in the size of the group
  • Access State: Open Access