Published in:INSEAD Working Paper ; No. 2019/34/STR
Extent:
1 Online-Ressource (33 p)
Language:
English
DOI:
10.2139/ssrn.3236194
Identifier:
Origination:
Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 06, 2019 erstellt
Description:
The emerging practice of “impact investing” optimizes both financial and social outcomes, and thus promises to support hybrid organizations that simultaneously pursue financial and social goals. We argue, however, that impact investing decisions may be prone to behavioral factors that limit their outcome efficiency. In a portfolio allocation task designed to reflect the essential features of an impact investing decision, we find across a range of scenarios that individuals systematically fail to choose investment portfolios that achieve financial and social outcomes efficiently and thereby waste opportunities for value creation. We further show in online and in-person experiments that outcome inefficiency is related to “categorical cognition”: suppression of categorical labels on investment options increases efficiency