Footnote:
In: Electronic Markets, DOI 10.1007/s12525-014-0174-6
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 1, 2015 erstellt
Description:
This issue includes four papers that tackle important issues in the context of our special issue “Digital Services for Consumers”. As we highlighted in our call for papers, mobile computing, high speed communication, internet of things, and a plethora of services available through several devices change the way we live. This is a huge potential but also a challenge for consumers as well as enterprises. We observe that this digitization of our everyday life has already led to a change in the preferences of the customers and this change will continue. Successful services are often personalized, context adaptive, real-time, available anywhere, connected, and fun to use. The digital user has become powerful, since the competitor is just one click away. Thus, only perceivable usefulness, ease of use, and individual user-centricity of the service will bind the user to an offering. These innovative services have emerged first in the consumer world, making consumer markets for the first time the pacemakers of IT transformation