Footnote:
In: Global Journal of Business Research, Vol. 10, No. 1, pp. 27-40, 2016
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt
Description:
This paper is a descriptive research to identify the types of strategies used by Small and Medium Enterprises (SMEs), to provide a main competitive factor. Data collection involved two instruments, taken from Vezina (2011). We use an interview guide and questionnaire to directors and/or managers. We used the strategies typology of Miles and Snow (1978). Evidence shows that managers of small and medium enterprises for the most part, adopted a strategy that adapts to the environment. We further find that exploring and analyzing strategies were the most representative for small businesses, defined by staying in a more dynamic environment. Midsize companies adopt further to the analyzing type, characterized by trying to minimize risks and maximize profits in a safer environment and always supported by an administrative management system