Footnote:
In: Annals of Tourism Research, 57, 259-264
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt
Description:
This research note measures the impact of host country's culture on the level of market penetration of hotel chains in its hotel industry. Results indicate that the level of market penetration of hotel chains is highest in countries with high score on individualism and low scores on power distance and uncertainty avoidance. Countries with such scores on the cultural dimensions have low corruption environment that is attractive to the hotel chains and stimulates their entry into the host destination