Footnote:
In: Sci. Int. (Lahore), 28(1), 477-480, 2016
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 4, 2016 erstellt
Description:
The purpose of this study was to examine relationships between personality factors and Customer Loyalty for services. Using two services [Mobile Phone (N=588) & Credit Card (N=220)], consistent support was found for the effects of personality traits on customer loyalty patterns among mobile phone and credit card users. The personality factor Agreeableness emerged as a single predictor for Customer Loyalty for both services. The personality facets Altruism, and Trust were consistent in predicting customer Loyalty for two different services. It was also understood that under different market conditions different consumer behavior variables might be predicted by different personality facets, but major predictive power was found among the facets mentioned above. A number of factors suggest that these results generalizable globally, but they were subject to a number of limitations, and hence further research is warranted