Media type: E-Book Title: The Role of Social Media for Luxury-Brands – Motives for Consumer Engagement and Opportunities for Businesses Contributor: Jahn, Benedikt [Author]; Kunz, Werner H. [Other]; Meyer, Anton [Other] imprint: [S.l.]: SSRN, [2015] Extent: 1 Online-Ressource (12 p) Language: English DOI: 10.2139/ssrn.2307106 Identifier: Origination: Footnote: Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 7, 2013 erstellt Description: Social Media today is omn ... Access State: Open Access