Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2006 erstellt
Description:
Recent studies suggest that diffusion patterns are affected by different types of underlying social networks (Garcia, Zhao and Calatone (2003), Valente (1995)). Especially small world networks were found to be superior with respect to diffusion speed compared to lattice or random networks (Cowan and Jonard (2004), Delre, Jager and Janssen (2005), Alkemade and Castaldi (2005)). These past studies, however, analyzed the effects on diffusion only with a very limited set of parameters. The aim of this paper is to systematically vary model parameters within certain ranges and to test the performance of different underlying network structures