Footnote:
In: Pavlov, O. (2011). Customer Resources and Economic Sustainability of Online Channels. In M. A. Quaddus and M. A. B. Siddique (Eds). The Handbook of Corporate Sustainability: Frameworks, Strategies and Tools. Cheltenham, UK: Edward Elgar, pp. 161-183
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 10, 2010 erstellt
Description:
In this chapter, I used the strategy dynamics methodology, which is a combination of the resource-based theory and system dynamics, to explain the sustained ability of two online channels to deliver economic value to its users. I posed that since spam and file-sharing applications are acutely dependent on customer resources they both can be understood in terms of the limits-to-growth generic feedback structure. That insight led to a conclusion that these digital channels were able to survive and thrive due to their underlying feedback structure. The computer experiments, however, made it clear that despite their apparent invulnerability commercial e-mail and file-sharing can succumb to strong external shocks