Footnote:
In: European Journal of Economics, Finance and Administrative Sciences, 53, 2012
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 15, 2012 erstellt
Description:
Pricing strategy is perhaps the most important factor for the company and the choice of the consumer about the particular product is also dependent on the pricing strategy used by that company. In this article few pricing strategies that firms can use and how they affect Consumer Buying Behavior have been revealed. For the purpose of research hypotheses on different pricing strategies have been formulated and then categorical regression (Optimal Scaling) have been applied to test the hypotheses and then interpreted. The main pricing strategies that we focused on this report are price skimming, price discrimination and market oriented pricing. The result showed that these three types of pricing strategies have different impact on consumer demand thus companies must carry out research before they pick any type of pricing strategies