Footnote:
In: Journal of Small Business Management, Forthcoming
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2013 erstellt
Description:
How do firms' partnering strategies impact the size of their partner-based retail networks? We draw on agency theory to address this question in the context of franchising. Our econometric analyses, (based on nine years of longitudinal balanced panel data), include assessment of data non-stationarity and estimation of a dynamic panel data model that accounts for unobserved heterogeneity and endogeneity. Our findings indicate that franchisee network size is driven more by franchisor strategies that mitigate agency costs, than by strategies that simply lower entry and ongoing costs and barriers for franchisees