Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 2, 2012 erstellt
Description:
The objective of this study is to analyze the perception of the individual regarding market risk and credit risk. The methodology used to obtain the data was an experiment involving a questionnaire carried out with 93 business administration from the Universidade Católica de Brasília. The results showed that the men's perception of risk was different from that of the women and that financial institutions should therefore offer different products to men and women