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Mettenheim, Walter von [Author] ; Wiedmann, Klaus-Peter [Degree supervisor]; Breitner, Michael H. [Degree supervisor] Gottfried Wilhelm Leibniz Universität Hannover

Success factors of social influencers – multiple dimensions and contingencies of a prosperous campaign

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  • Media type: E-Book; Thesis
  • Title: Success factors of social influencers – multiple dimensions and contingencies of a prosperous campaign
  • Contributor: Mettenheim, Walter von [VerfasserIn]; Wiedmann, Klaus-Peter [AkademischeR BetreuerIn]; Breitner, Michael H. [AkademischeR BetreuerIn]
  • Corporation: Gottfried Wilhelm Leibniz Universität Hannover
  • imprint: Hannover: Gottfried Wilhelm Leibniz Universität, 2022
  • Extent: 1 Online-Ressource (III, 314 Seiten, 4.445 Mb); Illustrationen, Diagramme
  • Language: English
  • DOI: 10.15488/11883
  • Identifier:
  • Keywords: Hochschulschrift
  • Origination:
  • University thesis: Dissertation, Gottfried Wilhelm Leibniz Universität Hannover, 2022
  • Footnote: Literaturverzeichnis
  • Access State: Open Access