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Larsen, Bradley J. [Author]; Hetherington, Marc J. [Author]; Greene, Steven [Author]; Ryan, Timothy J. [Author]; Maxwell, Rahsaan [Author]; Tadelis, Steve [Author] ; National Bureau of Economic Research

Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm : A Large-Scale Ad Experiment

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  • Media type: E-Book
  • Title: Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm : A Large-Scale Ad Experiment
  • Contributor: Larsen, Bradley J. [VerfasserIn]; Hetherington, Marc J. [VerfasserIn]; Greene, Steven [VerfasserIn]; Ryan, Timothy J. [VerfasserIn]; Maxwell, Rahsaan [VerfasserIn]; Tadelis, Steve [VerfasserIn]
  • Corporation: National Bureau of Economic Research
  • imprint: Cambridge, Mass: National Bureau of Economic Research, April 2022
  • Published in: NBER working paper series ; no. w29896
  • Extent: 1 Online-Ressource; illustrations (black and white)
  • Language: English
  • Keywords: Impfung ; Coronavirus ; Celebrity-Werbung ; Regierungschef ; Werbewirkung ; Gesundheitspolitik ; USA ; Arbeitspapier ; Graue Literatur
  • Reproduction note: Hardcopy version available to institutional subscribers
  • Origination:
  • Footnote:
  • Description: We report a large-scale randomized controlled trial designed to assess whether the partisan cue of a provaccine message from Donald Trump would induce Americans to get COVID-19 vaccines. Our study involved presenting a 27-second advertisement to millions of U.S. YouTube users in October 2021. Results indicate that the campaign increased the number of vaccines in the average treated county by 103. Spread across 1,014 treated counties, the total effect of the campaign was an estimated increase of 104,036 vaccines. The campaign was cost-effective: with an overall budget of about $100,000, the cost to obtain an additional vaccine was about $1 or less
  • Access State: Open Access