Media type: Book Title: Marketing management for the hospitality industry : a strategic approach Contributor: Reich, Allen Z. [Author] imprint: New York, NY; Weinheim [u.a.]: Wiley, 1997 Extent: XIX, 530 S; graph. Darst Language: English ISBN: 0471310123 RVK notation: QQ 946 : Hotellerie Keywords: Gastgewerbe > Marketingmanagement Origination: Footnote: Bibliography: p515-522. - Includes index
Departmental Library DrePunct – open access area Shelf-mark: QQ 946 R347 Item ID: 10147057 Status: Loanable